TURN YOUR RIDING HABITS INTO A UNIQUE, DATA-DRIVEN MUSIC VIDEO

_UBER

_YEAR WITH UBER 2017

To remind riders and thank them for journeying with Uber, Year with Uber was born: a web experience that celebrated riders’ 2017 by turning their trip data into a bespoke, modular music video.

A custom story-builder engine generated each rider's video sequence from 5,184 possible combinations. Every scene, lyric, and data point was made unique to the rider and the region. 

The campaign saw a staggering 275% brand uplift during the campaign period, with 1.90M unique visits where users spent an average of 2.02 minutes watching the film. 7 out of 10 even stayed until the end.

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_MODULAR MUSIC VIDEO 

_YEAR WITH UBER 2016

Year with Uber 2017 started from a successful pilot campaign, launched in 5 test markets, the year before.  

_AWARDS

_IAS Hall of Fame

Best Digital Campaign (2018)

_Singapore Creative Circle Awards (The Gong Show)

Silver in Best Use of Data, Mobile & Digital Gongs (2018)

_Singapore Creative Circle Awards (The Gong Show)

Bronze in Best Use of Digital Platforms, Mobile & Digital Gongs (2018)

_Spikes Asia

Bronze in Digital Illustration, Digital Craft (2018)

 

_Spikes Asia

Shortlist in Consumer Services, Digital (2018)

 

_The Webby Awards

Webby Honoree in Best Use of Animation or Motion Graphics (2018)

_Best Ads on TV

Top 6 in Jan (2018)