A DATA VISUALIZATION OF YOUR YEAR'S RIDING HABITS
_UBER
_YEAR WITH UBER 2016
Uber has become an everyday utility, its service taken for granted. To remind people of the role Uber plays in their lives, we told a simple, yet personal story about how they moved in 2016.
A mobile-first experience was created, and WebGL was used, to turn riders' trip data into an engaging year-in-review experience.
A personalized calling card and 'Rider type' was dynamically generated in real-time for them to share on social media at the end of their experience.
_AWARDS
_IAS Hall of Fame
Best Digital Campaign (2018)
_Singapore Creative Circle Awards (The Gong Show)
Silver in Best Use of Data, Mobile & Digital Gongs (2018)
_Singapore Creative Circle Awards (The Gong Show)
Bronze in Best Use of Digital Platforms, Mobile & Digital Gongs (2018)
_Spikes Asia
Bronze in Digital Illustration, Digital Craft (2018)
_Spikes Asia
Shortlist in Consumer Services, Digital (2018)
_The Webby Awards
Webby Honoree in Best Use of Animation or Motion Graphics (2018)
_Best Ads on TV
Top 6 in Jan (2018)