A NEW BRAND IDENTITY FOR THE CONNECTED FINANCIAL SOLUTION
_SINGLIFE
_BRANDING
Singapore Life, a digital life insurer, have expanded their product line to offer more than just life insurance, and are now firmly positioned to reshape the industry. But their current brand identity was a far cry from their new aspirations.
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They needed a new identity - a connected brand system. One that better reflects their new role and can help them compete with other next gen brands.
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So, we created the "burst". A symbol of energy that can be harnessed, reshaped, and directed. And transformed Singapore Life to Singlife, designing their brand architecture, mission and active purpose. We developed a flexible design system that scaled effortlessly across digital and physical experiences.
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The project covered a complete, connected redesign of their visual, verbal and experience pillars - all completed in less than 12 weeks. Resulting in a 31% conversion rate of 7k in-app customers totaling to $1.5M AUM in 90 days since launch.
_CASE STUDY
_SINGLIFE'S NEW IDENTITY
_BRAND NARRATIVE
We’re reshaping the world of finance to unlock the potential of money for everyone.
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Who are we?
We’re the connected financial solution designed to help you focus on life. The new unbounded source of energy within financial services. Dynamic. Connected. Adaptable.
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We’re here to shock the system. To break the inertia. So you can do more with your money.
We are Singlife.
_DESIGN + THINKING
