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A NEW BRAND IDENTITY FOR THE CONNECTED FINANCIAL SOLUTION

_SINGLIFE

_BRANDING

Singapore Life, a digital life insurer, have expanded their product line to offer more than just life insurance, and are now firmly positioned to reshape the industry. But their current brand identity was a far cry from their new aspirations.

They needed a new identity - a connected brand system. One that better reflects their new role and can help them compete with other next gen brands. 

So, we created the "burst". A symbol of energy that can be harnessed, reshaped, and directed. And transformed Singapore Life to Singlife, designing their brand architecture, mission and active purpose. We developed a flexible design system that scaled effortlessly across digital and physical experiences.

The project covered a complete, connected redesign of their visual, verbal and experience pillars - all completed in less than 12 weeks. Resulting in a 31% conversion rate of 7k in-app customers totaling to $1.5M AUM in 90 days since launch.

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_CASE STUDY

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_SINGAPORE LIFE'S OLD IDENTITY

_SINGLIFE'S NEW IDENTITY

_BRAND NARRATIVE

We’re reshaping the world of finance to unlock the potential of money for everyone.

Who are we?

 

We’re the connected financial solution designed to help you focus on life. The new unbounded source of energy within financial services. Dynamic. Connected. Adaptable.

We’re here to shock the system. To break the inertia. So you can do more with your money.

 

We are Singlife.
 

_BRAND NARRATIVE

We’re reshaping the world of finance to unlock the potential of money for everyone.

Who are we?

 

We’re the connected financial solution designed to help you focus on life. The new unbounded source of energy within financial services. Dynamic. Connected. Adaptable.

We’re here to shock the system. To break the inertia. So you can do more with your money.

 

We are Singlife.
 

_DESIGN + THINKING