THE CAP WITH A WATER-SAVING TWIST
In Asia-Pacific alone, up to 30% of water is wasted during use. A large portion of this wastage can be attributed to leaving the tap running.
Changing people's water usage habits takes time. While education is necessary, a stopgap solution was needed.
Under PepsiCo's global commitment to reduce water consumption, the familiar Pepsi bottle cap was reinvented to help people save water at home.
Unfortunately, Tap Cap didn't receive funding beyond a prototype, so it'll have to live the rest of its life unfulfilled.