THE CAP WITH A WATER-SAVING TWIST

_PEPSICO

_TAP CAP

In Asia-Pacific alone, up to 30% of water is wasted during use. A large portion of this wastage can be attributed to leaving the tap running.

 

Changing people's water usage habits takes time. While education is necessary, a stopgap solution was needed.

 

​Under PepsiCo's global commitment to reduce water consumption, the familiar Pepsi bottle cap was reinvented to help people save water at home. 

 

Unfortunately, Tap Cap didn't receive funding beyond a prototype, so it'll have to live the rest of its life unfulfilled.