YOUR FAVORITE PINT, NOW IN A BOTTLE
_GUINNESS
_GUINNESS DRAFT IN A BOTTLE
To convince Guinness fans that Guinness Draught in a bottle is nothing but their favorite pint in a different packaging, the familiar Guinness pint iconography was reimagined within the design language of the bottle.
The message was simple, leaving the visuals to do the talking. Metallic gold was the contemporary palette of choice and traditional lithography printing was used to allude to the old and the new coming together.
_AWARDS
_IAS Hall of Fame
Best Digital Campaign (2018)
_Singapore Creative Circle Awards (The Gong Show)
Silver in Best Use of Data, Mobile & Digital Gongs (2018)
_Singapore Creative Circle Awards (The Gong Show)
Bronze in Best Use of Digital Platforms, Mobile & Digital Gongs (2018)
_Spikes Asia
Bronze in Digital Illustration, Digital Craft (2018)
_Spikes Asia
Shortlist in Consumer Services, Digital (2018)
_The Webby Awards
Webby Honoree in Best Use of Animation or Motion Graphics (2018)
_Best Ads on TV
Top 6 in Jan (2018)